Let's Stop this MessAPolitico!

Friday, March 22, 2013

Why Not Defund Obamacare?

The news is saying that John Boehner and the House leadership are refusing to use the continuing resolution to defund Obamacare.  Why?  The purse strings are the only control the Republicans have.

I heard Congressman Thomas Massie in a radio interview this morning.  He indicated that the Republicans are afraid they will lose the mid-term elections.  The Republican leadership wants Obamacare to be implemented quickly; they believe the voters will hate it and vote Republican in the mid-terms.  An article I saw online says Boehner is afraid to use the continuing resolution to get in a big fight that might shut down the government.  They believe that fighting over Obamacare could result in a stalemate, and the media would blame them for the government shutdown.  They're appealing to the middle and left in a misguided effort to gain some votes on the one hand.  Then they think that Obamacare is unpopular and will be something to run against in the next election.

Don't they realize that the liberals and Obamacare lovers will never vote for them anyway?  If you alienate the base, you will lose.  In fact, if the base can't see the difference between the Republicans and the Democrats, why should they bother showing up at the polls?  When it comes to running on the majority disliking Obamacare, where was that one in the presidential election and the Senate races last fall?  If I had been running in 2012, I would have run ad after ad after ad saying vote for me and I will do anything and everything to stop Obamacare.  Every ad would say that a vote for my opponent is a vote to keep Obamacare.  The huge majority of voters have said that they don't want the government messing with the healthcare system.  Why wasn't it the first, second, third, fourth, fifth and sixth issue to be discussed (and I would have only talked about five issues).

I've never understood that so many politicians don't understand marketing principles.  Let's face it; politicians are marketing their views and themselves to the voters.  Any good marketer knows that you can't be all things to all people.  You select your target segments first.  Then you figure out what product features and services are needed to appeal to each segment.  You also must figure out what channel is used by the segments.  How do you package the product, and where should you advertise to reach the target customer?  What message should the advertising deliver to resonate with the customer and drive them to take action (i.e. buy the product)?

President Obama is very good at taking the various constituencies, and finding a message that resonates with that group.  He picks off enough segments to win the election.  You don't see Obama trying to appeal to conservatives or libertarians.  Why bother?  It would never work.  The channel he has chosen (the Democrat party) appeals to certain groups and is abhorrent to others.  Going after groups that will never vote for him is a total waste of time.  It would be like selling Armani suits at Wal-Mart.  The Wal-Mart shopper can't afford Armani, even with a discount price, and Armani buyers don't go to Wal-Mart for clothes.  Can you imagine the CEO at the country club talking about the great deal he got on his suit at Wal-Mart?

Now let's get back to Obamacare.  The majority of Americans don't want any part of Obamacare.  We elected Republicans and gave them continued control of the House.  They were hired by the American people to represent our views and interests in Washington.  If they don't do the job, then they will get fired.  Period.  Wouldn't that be ironic?  They could get fired because they did something that was done to get them re-elected.

The people we sent to Washington to fix this MessAPolitico need to "Git R Done."  We are depending on it.  If Obamacare gets fully implemented, the healthcare system will be permanently changed.  I don't think we will ever get it back.

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